Work

Linkedln

I was the sole UX/UI designer on this project.

PROJECT DURATION

December 2024 - February 2025

SKILLS

Advanced Figma prototyping

Product Design

UX Research & User Testing

CATAGORY

Mobile application

Why is the airport stressful? What are users saying about the experience?

USER QUOTES

"I look for anything that’s filling, like pasta so it's my only meal of the day."

"Mom does not want to leave the gate and she wants fast food so we can go back and sit."

80%

Fear & Urgency

Users were anxious about missing their flights and often waited at their gate.

100%

Spending Money

Complaints of expensive shops that lead them to spend as little as possible.

100%

Airport Food

Was too expensive and users had concerns about food safety or allgeries.

Through interviews, one unique problem became my focus

Anxieties Over Time & Missed Flights

The site map was designed to help save time and help users wait at their gate

SITE MAP

The problem was how big airports could be, where users may not have the time to wait at shops they want before flying from their gate.

TIME & MISSED FLIGHTS

A delivery and check out feature was created to help users skip long lines and focus on their flights.

Creating it visually in Figma & adding a new feature

NEW ADDITIONS

Adding an “Order Ahead” feature

This will allow users to place orders ahead of time to their next destination.

SOLVING FOR TIME

Research showed users were worried for time, so ordering ahead even before they arrive could fix this, especially if they are busy after the flight.

Fail fast: the mid fidelity test was criticized by users

REGULAR ORDER & DELIVERY

Testing resulted in users not understanding the regular order flow due to the top part of the app resembling a boarding pass app than delivery.

ORDER AHEAD FAILURE

“Order Ahead” was poorly explained in the flow, enough to where users made up features, such as automatic delivery.

80%

“Where is the shop?”

Users were confused by the Dashboard and couldn't figure where to find the storefronts.

80%

What is “Order Ahead?”

Users had a hard time understanding the concept of an “Order Ahead” feature.

40%

“Is this automatic?”

Users assumed the app could place orders ahead for them automatically when that was not the case.

Learning from disaster in the next iteration

REDOING THE DASHBOARD

The dashboard was redesigned to where the storefront was now fully visible below the boarding pass.

BOARDING PASS FEATURE

A boarding pass feature was deemed a necessity to skip users selecting airport location and terminal, from the pervious task flows, to cut down on actions.

Introducing Layover, the world’s first boarding pass + food delivery app

UI KIT & BRAND DESIGN

The style kit was finalized and implemented with the app’s theme colors. The deep blues and bright oranges are made to contrast for a strong brand and high trust.

Solving for the confusion in “Order Ahead” with user suggestions

UNEXPECTED SOLUTION

In my next rounds of testing, I ran into the same issue over and over again regarding “Order Ahead”, until a user I tested mentioned how it resembled a traditional “Wish List”.

THE WISHLIST

The structure of the wishlist was simple and a new task flow was created to see how it would flow with the rest of the checkout process.